AISubs v3.4
Together with Nogizaka46, let's learn about national products and domestic products!
The food we consume in our country is produced in this country as much as possible.
We call it "national products and domestic products".
The current food supply rate in Japan is 38% calorie-based,
and it depends on import about 60%.
If there are fewer fields and fields in Japan,
and if import from overseas is restricted due to disasters,
we may lose what we eat.
In this program, members of Nogizaka46, who support national products and domestic products of the JA Group,
will report on where domestic ingredients are made and how they are made.
In October and November, we will hold a campaign to go to JA direct sales offices all over the country and get luxurious products.
For more details, please watch the program until the end!
Nogizaka46's Sato Rika and Matsuomiu visited JA direct sales offices in Ehime Prefecture Matsuyama City,
and experienced the deliciousness and greatness of JA direct sales offices!
This time as well, we will continue to report on the charm of JA direct sales offices as an information distribution base for national products and domestic ingredients.
We are in the middle of Ehime Prefecture Matsuyama City, and we are at JA direct sales offices that are proud of their high sales rate all over the country!
Today, we would like to go to the combined facility next to it, Minato-machi Materu!
Yay!
Here you can enjoy as much vegetables as you want at the direct sales offices!
I'm looking forward to it!
Right!
Let's go right away!
Let's go!
Hello!
The two people who welcomed me are...
I'm in charge of the direct sales office and this facility. Nice to meet you!
I'm Konta. Nice to meet you.
I'm Sato Rika of Nogizaka46. Nice to meet you.
I'm Matsumami. Nice to meet you.
I thought this restaurant was wonderful when I first came in.
What kind of restaurant is this?
We use fresh ingredients from the direct sales office...
and we made this restaurant for you to know how delicious it is.
Oh, I see.
By the way, who is using this place?
Thanks to you, we have a lot of customers...
but we also have customers from the direct sales office...
and people who came to this facility with their families and children.
Oh, I see.
It's a wonderful place, so I wanted to come and play.
Thank you very much.
Thank you.
Let me show you around.
This is the menu on the phone.
Wow!
It looks delicious.
There are many kinds of dishes.
We have a variety of dishes for customers to choose from.
These ingredients are made mainly from local ingredients...
so you can rest assured.
They are all local ingredients.
That's amazing.
There are many kinds of dishes.
Wow!
Are there any popular dishes here?
Right now it's summer, so we have "Nasu no Dendaku" and "Nasu no Nibidashi".
Oh, "Nasu" is a summer dish.
I love "Nasu", so I'm happy.
This is our most popular salad bowl.
Wow!
We only use vegetables we procure from the direct sales office next door...
so you can use it as many times as you like.
Wow, that's amazing!
Mushrooms and so on.
Do you know what this is?
I don't know.
This is called "kawagoe". It's a little sticky and has a peculiar smell, but it tastes great when you eat it.
I didn't know that.
There is also "ichijiku".
It says "ehime prefecture, Matsuyama".
Is "ichijiku" famous in Ehime?
It is famous in Ehime.
You can eat it with this "kawagoe".
Is that so? I didn't know that.
It looks delicious.
In addition, sweets made with seasonal fruits are popular at the cafe next door.
It smells like a sweet cake shop.
Yes, it smells good.
I just thought of it.
We mainly use fruits from farmers and Ehime prefecture.
They are local products.
They are excited about sweets made with fruits.
Wow, it's floating.
It's beautiful.
"ichijiku" and "sharing mascot".
Let's eat.
It's seasonal and delicious.
You opened your eyes wide.
It's delicious.
Nowadays, you can not only buy and eat fresh local ingredients at JA direct sales offices.
In this kitchen studio, a cooking class is also held by professional cooks.
Hello.
Welcome.
My name is Hiroko Arata, and I am a nutritionist and vegetable sommelier at JA Ehime.
Nice to meet you.
It says "kitchen studio".
Where is it?
This is a kitchen studio adjacent to the JA direct sales office.
We have a cooking class using fresh vegetables.
Wow.
You will learn how to cook using those vegetables.
Can we do it? I'm worried.
Today's menu is a dry curry with lots of vegetables.
I love curry.
Do you like it?
Here are the ingredients for Sensei Jikiden's dry curry.
Everything is from the direct sale shop and we will make it today.
The detailed recipe is in the summary section of this video, so please try making it.
The two people from Nogizaka will also try cooking.
Can they do it well?
As for paprika, we will use red and yellow today, but there are various colors.
As you can see, there are purple and white.
Wow.
There is also green.
There are many colors.
Red is the sweetest and tastiest.
There are lots of carotene.
Carotene.
What is it?
It is good for skin care and anti-aging.
I see.
Do you like white paprika because you eat a lot of it?
I don't know.
I like it.
I love red paprika.
You like it, don't you?
My heart is pounding.
Sato will try to cook it.
You can do it!
I hope it will be delicious.
I have never seen you cooking.
Really?
When you come to my house, I make vegetable soup for you and your friends.
When I came, you were in front of me.
You were in front of me.
I hope it will be delicious.
It's done!
It looks delicious.
It looks warm and delicious.
Now, we have a dry curry with a lot of vegetables. Let's try it.
It's good.
It's really good.
I'm glad you like it.
It's spicy and the paprika is delicious.
Do you feel the sweetness of the vegetables?
Yes, I do.
It's good.
I can feel the crunchiness of the paprika.
I ate curry with edamame for the first time.
It has a lot of textures and I enjoyed it.
It's delicious. I'm happy.
Why do you open a cooking class?
By taking advantage of fresh local agricultural products and learning various cooking methods and ways of eating, we would like to expand our fans.
We would like to let many people know how to eat vegetables deliciously and tell you about the deliciousness of various vegetables.
That's great.
I'm sure it will be transmitted.
I ate curry like this for the first time.
At JA Exhibition Center all over the country, we are delivering the charm of local ingredients by various initiatives such as restaurant, cooking class, event, harvest experience, and processing development, taking advantage of local agricultural products.
What kind of role will be important at JA Exhibition Center in the future?
We asked Mr. Ochi, who is in the center of JA Ehime.
Thank you for your hard work today.
Thank you very much.
It was a lot of fun. Thank you very much.
It was a lot of fun.
I have a question. How will JA Exhibition Center evolve in the future?
The important thing about JA Exhibition Center is...
...to collaborate with local producers...
...and provide fresh local ingredients.
And it's important for us to be loved by the local community.
I hope we can continue to work with local producers...
...and make this facility loved by more consumers.
I think that's the evolution of JA Exhibition Center.
That's wonderful.
I came here because I thought it was loved by the local community.
I hope we can continue to do that.
Thank you.
Lastly, can you tell us about the charm of JA Exhibition Center and local ingredients?
There are many exhibition centers all over Japan.
We sell local ingredients from all over the world.
Please come and visit us.
My family goes there a lot, but I've never been there before.
I'd like to go there and feel like I'm at home.
There are some rare things there.
I think it's fun, so please go.
- Thank you for having me. - Thank you for having me.
- Thank you for coming. - Thank you for having me.
JA Group will have a limited period from October 1st to November 30th, 2023...
...where we will go to JA Exhibition Center and carry out a campaign...
...where 3,000 yen worth of local ingredients and processed goods will reach a total of 14,100 people.
In addition, you can choose from rice, meat, or fruits that each area is confident in recommending.
How to participate is simple!
Just read the two-dimensional code on the poster displayed at the JA direct sales office and fill in three stamps before applying!
JA direct sales office has about 1700 stores nationwide, so please look for stores near you on the website!
Detailed product lineup and how to participate in the campaign can be found on the campaign site!
Please search for "Kokusho Domestic JA Direct Sales Campaign" in autumn!
Let's continue to eat domestic ingredients and support producers!
Let's support each other again!