AISubs v3.4
Together with Nogizaka46, let's learn about national products and domestic products!
The food we consume in our country is produced in this country as much as possible.
We call it "national products and domestic products".
The current food supply rate in Japan is 38% calorie-based.
It depends on import about 60%.
If there are fewer fields and fields in Japan, and if import from overseas is restricted due to disasters,
we may lose what we eat.
In this program, members of Nogizaka46, who support J.A. Group's national products and domestic products, will report on
how domestic ingredients are made and where they are made.
In October and November, we will hold a campaign to win luxurious products by going to J.A. direct sales offices all over the country.
For more details, please watch the program until the end!
I'm Sato Rika of Nogizaka46.
I'm Matsuomi E.
This time, we are here to do Matsuyama in Ehime Prefecture.
Yay! It's the first time in Shikoku.
It's the first time for both of us.
I'm happy. Thank you very much.
Today's theme is J.A. direct sales offices.
This city has J.A. direct sales offices where you can get local fresh vegetables and fruits.
I've never been to a direct sales office.
Me neither.
It's my first time.
We will report on such popular spots on GoPro.
Yay!
Wow!
Let's go and find out popular secrets!
Let's go!
Matsuyama City is the largest city in Shikoku Region.
It is located in the middle of Ehime Prefecture.
It is warm and rainy for a year.
We have arrived at J.A. direct sales offices!
Ta-dah!
Wow! It's huge!
It is!
I was surprised!
This is the J.A. direct sales office in the center of J.A. Ehime, "ohisamaichi".
Since its opening in 2003, it has increased sales every year and is one of the top-class sales offices in Japan with about 1700 stores.
Wow! It's huge and there are a lot of fruits!
We asked the store manager, Mr. Hiraoka.
Can I ask you about the characteristics of this store?
Yes!
Our store is called "ohisamaichi" and it is a direct sales office run by J.A.
Wow!
What do you sell here?
We sell vegetables and fruits made by farmers.
Do you sell a lot of local produce from Ehime?
Yes! Basically, we sell a lot of local produce in Ehime.
However, depending on the season and things like that, we may not be able to sell a lot of local produce.
That's one of the reasons we sell a lot of local produce.
Wow!
That's amazing!
That's a lot of food!
How much food do you sell from how many people?
Our store is called "ohisamaichi" and we have more than 1,300 members.
We sell more than 7,000 kinds of goods.
Wow! 7,000!
That's a lot!
We have a lot of things you haven't seen even at the entrance.
I was surprised!
What is so attractive about J.A. as a direct sales office?
What makes J.A. as a direct sales office different from other supermarkets is that we don't have to go to the market to buy fresh produce.
So, J.A. is the best place for direct sales, isn't it, Toku-san?
And since it's a direct sales office for agricultural products,
the names of farmers who are shipping their products are on the products.
So, with those names, people choose delicious vegetables and say,
I bought it before and it was delicious, so I'll buy it again.
That kind of fun is one of the charms of direct sales, isn't it?
It's nice.
There's a sense of security.
That's right.
Now, let's go and see what's on sale in the store.
Yes, let's go.
Wow, there are a lot of tomatoes.
It's big.
There are so many kinds of tomatoes.
It's amazing.
Nice tomatoes.
They're not bad in shape, either.
It's true.
There are long and thin ones like "super big".
There are various kinds of tomatoes.
Since there are many shippers, they make various kinds of tomatoes.
It's one of the charms of having many kinds of tomatoes than general stores.
A lot of things come together.
That's right.
Various kinds.
Different shapes.
As you can see, direct sales offices have surprisingly abundant varieties of products in the same item range.
Direct sales offices in about 1,700 stores around the country are developing a lineup that utilizes the characteristics of each area.
For example, direct sales offices operated by J.A. Kinan in Wakayama Prefecture, from mid-September to mid-January, have a wide range of varieties of ripe oranges.
There are up to 13 varieties.
Direct sales offices operated by J.A. Sakuranbo Higashine in Yamagata Prefecture, Yottekepopola,
from early June to early July, when sakuranbo is in season, are full of various kinds of sakuranbo.
There are about 20 kinds of sakuranbo, mainly sugar- based sakuranbo, lined up in store all the time.
We met a producer who imports fresh vegetables every day.
Hello!
Wow, it's huge!
Yes, it's long.
Can I touch it?
Yes, of course.
Wow, it's huge!
It's twice the size of your face, Miyu-chan.
It's huge!
What time do you harvest it?
We harvested it at 6 a.m. today.
That's early!
Yes, it is.
Wow, that's amazing!
It's freshly harvested.
Yes, it's freshly harvested.
Wow, that's amazing!
Yes, it's fresh.
This is Shigenobu-san, who lives in Matsuyama City.
His work starts at 6 a.m. before dawn.
Matsuyama Naganasu is harvesting them.
They are harvested for shipping to the sun.
The harvested vegetables are cleaned up and ready for shipping.
Shigenobu-san is also in charge of packing and heating.
Today, the children are also helping.
Of course, Shigenobu-san is also the one who ships them to the shipyard.
The vegetables harvested a few hours ago are lined up in the store.
That's why they are so fresh.
Asadore's fresh vegetables have been shipped like this.
The two people from Nogizaka are also helping.
As expected of you.
Miyu-chan, your line-up is beautiful.
Can you let me work for you?
Please make customers stand out.
Everyone, buy it! Buy it! Buy it!
Doesn't it look delicious?
It looks delicious!
Do you have a chance to communicate with consumers?
Sometimes, when I come to the store, I can talk to them.
I see.
It's warm.
You can talk, too.
While shopping, we asked customers about the charm of J.A. direct sale stores.
There are fresh vegetables lined up.
We know what kind of people make what kind of pop items.
As a buyer, we are grateful for that.
We can rest assured.
There are a lot of pop items.
Yes, there are a lot of things.
There is a mascot.
It's a mascot that everyone loves.
There is a grape, too.
It looks delicious.
All the grains are big.
This row is all grapes.
Shine Muscat is very popular now.
It is also selling well at the store.
From now on, if you say Ehime, it's citrus.
This corner is all citrus.
Is that so?
It changes every season.
Yes, oranges and so on.
Sometimes it turns orange.
There are a lot of colors.
Yu-chan!
How did you like J.A. direct sale store today?
There were a lot of things that I could stay in for hours.
It was fun.
Today, there were producers, managers, customers, and I communicated with various people.
Everyone is very warm and I thought it was a good place.
That's true.
There are only good people.
We learned that J.A. direct sale store is a wonderful place where you can find local vegetables and fruits.
Yes, we did.
It was fun.
J.A. group will hold a campaign for a total of 14,100 people by going to J.A. direct sale store from October 1st to November 30th, 2023.
In addition, you can choose the products you want from rice, meat and fruits that each area is confident in.
Yes.
How to participate is simple!
Just read the two-dimensional code on the poster displayed at the JA direct sales office and fill in three stamps and apply!
The JA direct sales office has about 1700 stores nationwide, so please look for stores near you on the site!
Wow! There are so many in Tokyo! I'd love to go!
Please look for the JA direct sales office near you!
For a detailed lineup of products and how to participate in the campaign,
please search for "minori no aki" "nationwide and nationwide JA direct sales office campaign" on the campaign site!
I'd like to go there in private, too!
Today's first stop is me!
Right!
We are also very excited about the JA direct sales office! Please come and visit us!
Next time...
Two people report a restaurant next to a sunny location!
As an information distribution base for restaurants, we will open a JA direct sales office!
Please be sure to watch it next time, too!