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NMB and Manabu-kun
This time, we will learn about the yuru character business
Time is just a coincidence yuru character boom
From popular characters to rare characters
We will explain the secret of the boom
It's not just about being cute
It's about the unknown world of yuru characters
Please look forward to the next episode!
This time, the person who will teach us about Yuru- Kyara business is the second guest.
He has interviewed about 500 people in a year and published the brightest economic newspaper in Japan.
He is Mr. Nobuo Takehara, who can be said to be the leader of the Kansai Economic Association.
Sensei, you said it last time, but you're very popular for being cute.
Sensei, you're already a yuru character.
Sensei, you shouldn't take this kind of cuteness lightly.
It's a lie.
It's a lie. You're really cute.
You say everything is cute.
This time, it's yuru character business.
First of all, what is yuru character?
Yuru character is a local character developed for events that the local government is waiting for.
It's a local character, isn't it?
Yes, it's a local character.
This is very popular now.
In fact, this kind of character is actually a close relationship with Kansai.
I like it.
For example, if you go to Tsuutenkaku, do you know what's there?
No, I don't know.
Oh, Keira.
Billiken.
It's Bing Pong.
Huh, did you use Megumi Hamai as a motif?
No no, sansakuri burn.
You look alike.
Yes, yes, there is such a thing, isn't it?
The person who knows the character on the far left is Rii-chan, so let's go.
I'm Hikonyan from Hikone City, Shiga Prefecture.
Hikonyan, that was the beginning of the loose character, wasn't it?
It's a running, isn't it?
It's like a run-up role, isn't it?
That's right.
The person who knows the loose character in the middle is Natsumi.
Yes, Sento-kun.
Sento-kun.
It's Sento-kun, isn't it?
Have you changed your mind?
Well, certainly.
Some people said this was good, and some people said it wasn't good, so it was a character that read the topic a little.
Then, do you know the last character, Unagi-san?
This is already famous, isn't it?
Monkuma.
It's a little good.
Monkuma is very popular in the rotation of the Yakuza era.
The producer said it was Monkuma-chan, didn't he?
It's a character from Kumamoto Prefecture, isn't it?
There are so many people who use the Kumamon line icon right now.
There are a lot. You were doing something overseas the other day, weren't you?
I was doing something in France or somewhere.
It's very popular right now, isn't it?
It's the most popular Kumamon.
The person who actually made this was the person who made the movie that won the Academy Award and the Foreign Language Film Award.
It's a scriptwriter for that movie.
This was made by Kondo-san, and this kind of thing came out.
It was made by a famous person who came up with the scriptwriter for that movie.
When I look at it like that, I feel like I'm wearing Monifuku.
I don't feel like I'm a sender.
It doesn't matter.
I don't wear makeup.
How many of these characters do you think there are right now?
48.
Why 48?
It's 47.
Ah, it's 47.
It's not that few, is it?
It's more than a character.
Actually, there are a lot of characters here and there.
If there are so many stars, the other scenes will be a little more active.
It would be a terrible thing if it hit Kumamon.
Yes, not only the local government, but also individuals and companies.
As a result of all the organizations trying to earn income from the yuru character business,
There are more than 2000 yuru characters.
There are more than 2000 yuru characters, so this time we have a special guest.
This person, please!
I'm lost! I'm lost!
Can you see me?
I can see you. You're really big.
If you can see me, it means you have a beautiful heart.
Do you know this person?
Even though he is a gyuru character, he talks.
Moreover, he is a non-official character of Amagasaki City, which is very popular now because he talks a lot.
He is a small old man.
He is so popular that he appears in many famous programs and commercials.
He is a gyuru character of the boom now.
Thank you so much.
He is a big star.
It's just now though.
The boom will be gone soon.
It's not like that.
Really? I like it.
I saw it on TV.
She is a young girl.
She is like NMB48.
I am COS45.
What do you mean?
A small man is 45 years old.
It's amazing that he can communicate so much.
Why?
The teacher is also a small man.
I am smaller than him.
He is a gangster.
From now on, I will introduce you to a character with a unique personality that welcomes a small man.
The first is this loose character.
Ishikirin.
Do you know Ishikirin Shrine?
Yes, I know it.
It's a place where old people go to visit.
I've met him before.
I love Ishikirin.
I want you to take a picture with me.
It's cute, isn't it?
What are you talking about?
Here's a strange point.
This person is a member of Shochiku Entertainment.
He is a Pinguini who does flip.
In 2013, he won the R-1 Grand Prix.
He won the second round of the Grand Prix.
He is famous for his flip.
I think he did something.
Is that so?
When he won the R-1 Grand Prix, he did something.
He didn't turn around and did a big clap.
He fell down and counted it.
That's right.
I think a little old man can do R-1.
Really?
It's not that sweet, is it?
It's not that sweet.
And he's been doing this kind of activity.
This is amazing.
It's his first CD debut with a song by C-Kill.
I didn't hear your voice.
I didn't talk.
Is that so?
But it's in the CD.
The lyrics are perfect for the image of C-Kill.
And it's a very cute song.
I wonder why he's making his CD debut without a voice.
Let's listen to it.
Hand-love Kirinpin Let's dance Ishikiri-inpin Let's laugh Ishikiri-inpin
Like a sports player.
Isigiri.
Isigiri doesn't have a neck.
So he doesn't have a neck.
So everyone goes to buy a charm.
He doesn't have a neck.
A charm that doesn't get destroyed.
That's what you're saying.
I'm not saying anything bad.
And I'm not going to get a number.
Next up is a character that's changed like this.
It's a dog crying.
What should I do?
This is scary.
It's scary.
The strange point is this.
The producer of Muscle Man, Mr. Yudetamago, recruited the characters in the general competition.
That's right.
It seems to be coming out.
It's like that, isn't it? It's a little powerful, isn't it?
I don't have anything to say.
It's a solid character.
Mr. Yudetamago is in a pinch right now, so he aimed for this kind of strength.
Furthermore, it seems that there was such a thing because of this appearance.
It is said that it belongs to a child who cries loudly at the event because of the form that is not like a yuru character. It's like a villain in the hero show.
It's scary. It's too much, isn't it? After all, there is no cuteness.
Have you ever had a dog?
I saw it for the first time today.
It is born more and more every day.
It's strange, isn't it?
There are various yuru characters, but in fact, there are surprisingly many of them made in Osaka.
So, the camera infiltrated the company that makes the kigurumi.
There is a place where very popular yuru characters are made.
That is FUWAFUWA, a company that makes kigurumi in Ibaraki City, Osaka.
They are very busy with the recent yuru character boom.
They infiltrated such an excellent company.
When you go up the stairs from the entrance,
there are a lot of kigurumi in front of you.
Originally, kigurumi for events were mainly made,
but the number of kigurumi for yuru character boom is increasing.
Let's go to the place where they make kigurumi.
This is the workshop where they make fluffy kigurumi.
In this workshop, 5 or 6 kigurumi are made per month.
How do they make kigurumi for yuru character?
First, draw the illustration of the character which the client made.
It looks like this.
Make it three-dimensional by the fine hand of the craftsman.
It takes about a month to complete it.
Considering that it is all handmade and production period is one month,
it is acceptable that it will be sold for 500,000 to 600,000 yen per three-dimensional.
The shape that can be reproduced in three- dimension and the design of the original character.
It is difficult to get closer to the original character.
In addition, if you look inside the workshop,
Excuse me, can you not take this part only?
It will be the part that is told not to shoot from the perspective of the real person.
That's right, most of the yuru characters can not open the place where they are making to not break the dream.
According to the current yuru character boom, how much the sales have changed? I asked the president.
I think the sales have increased by about 20%.
What a yuru character boom, the sales have increased by 20%!
In addition, there are the latest yuru character toys here.
It is a popular air toy now.
If you do not use it in the form of a balloon, it will be flat.
This type is very popular in recent clothes.
Air clothes have solved the problem of being heavy, hot, and not being able to carry.
I showed you how to actually wear it.
First, wear a waist bag with a battery.
And wear the main body.
That's all.
After that, when you turn on the switch,
the air is sent from the blower, and it starts to swell.
And it's done in a flash.
There is a lot of space inside, so it's easy because there is no pressure.
Now, half of the orders are air toys.
As you can see, with the slow-moving boom, air toys are also evolving.
Now, in order to test how well the air toys can move, we asked Kanakichi to wear the air toys.
Please come on stage.
Wow!
Good!
No!
Kanakichi's way of pulling is also very cute.
Kanakichi, how do you feel?
It's very light.
It's not on my head.
Isn't it hot?
It's not hot at all.
Rather, it's cool.
I envy you.
Dance something, Kanagichi.
Then, Kenji Kitagawa will dance.
Dance, dance.
One, two, three.
It's cute.
Kenji Kitagawa is wearing an airy costume.
Yamauchi is wearing a normal costume.
Thank you very much.
You are imitating her.
Don't be inspired by her.
No, no, no.
Yamauchi, make her look cute.
I don't know what to do.
It's important to get along with her.
She looks like a human being.
Hanakichi and Yamauchi,
please act cute.
Hanakichi is cute.
Everyone is too tall,
so we can't act cute.
She is cute, isn't she?
Please put her on the wall.
What is she doing?
It's a bit raw, isn't it?
Kanagichi is cute, though.
I feel like I'm playing with a girl at night.
It's not coming out, is it?
But the usual feeling is coming out.
It's pure.
Kanagichi is really cute.
What is Yamaguchi doing?
It's old.
It's a little bit of a movement.
Old man.
It doesn't matter if it's an old man.
Is it okay now?
It's hot, and I feel like my neck is going to burn more than anything.
Is it that heavy?
I'm scared.
It's hard, isn't it?
Yamauchi, you can take your head off.
It's still low.
It's bad for this character.
I have a question for you.
The other day, I went to buy takoyaki with Rii- chan.
I was hit by a stranger.
Oh, by a stranger?
What do you do when that happens?
That's a good question.
I was a little worried about that.
There are bad people in the world.
That's what I do.
Especially my character setting.
You're so funny.
You talk too much.
But I have no choice but to endure it.
For the sake of Amagasaki.
It's strange, isn't it?
I can't stand it.
But I have to say this because it's a TV show.
Violence is the opposite.
That's right.
It's the opposite.
The number of Yuru characters is increasing.
Finally, there is a shop like this.
It was opened on May 1st.
Yurukyaland Kobe store.
It is very popular.
Here is the reason.
The number of Yuru characters is increasing.
They are coming to the store.
That's great.
It's possible that Kumamon will come.
It's like that.
And here is the sales.
Monthly sales of the month.
It's about 5 million yen.
Wow.
I think it's a real boom.
Here are the top 3 popular products of Yurukyaland Kobe store.
As expected, the products of the famous Yurukyaland are not popular.
All of them will be sold out soon.
Funassyi.
Funassyi is famous.
Funassyi is famous for...
Unique and square...
Well, he's a very popular character, but in fact, he's not very popular, and he's not very popular.
There is also a character. That's here.
Yuru character Grand Prix 2012. Last year, Worst 3.
Is Osaka monopolizing it?
You've got a good place, haven't you?
Let's take a look.
This is the worst three.
Do you know Fururu?
You haven't seen her before, have you?
I saw her the day before yesterday.
You saw her the day before yesterday?
I saw her at an event in Osaka.
Ah, Hamadera Rose-chan.
It was at an event in Takashimaya.
I don't think it's that bad.
There were about 865 characters in total.
In 2012, the 3rd place was Fururu and the 2nd place was Hamadera Rose-chan.
And the most unpopular one was...
Poppy!
This is a bit scary.
Poppy is scary.
It's scary.
It looks like it's a little wrinkled.
It's cute.
What kind of character is this?
It's an orange flower.
The green hands and legs are the stems.
And the three black ones on the head are the leaves.
It's a real flower.
It was in the table just now.
It seems that only 4 votes were taken.
It seems that there are some more people who have been involved in Poppyan.
By the way, if you become the first place in 2012,
Mr. Barry of Imabari in Ehime Prefecture.
How about this?
547,284 votes went to Mr. Barry.
Poppyan and Barry are the same.
It's 547,280 votes.
That's a lot.
And here is the current situation.
On the contrary, the resumption effect is surprisingly good, isn't it? It's called Bilichara.
Anything is possible, so really. It's like the ugly ranking of comedians.
That one is number one. That's right.
When I went there, I saw the booby-like Hamadella Rose- chan, on the contrary, I feel sorry for her.
Hamadella Rose-chan is a useless position because she's number one.
It might be better to do something with Hamadella Rose.
It used to be gold iron. He was a great home run hitter.
Tabby Rose is Tabby Rose.
Just leave it as it is.
Fururu-chan, Hamadella Rose-chan, and Popian-chan are usually called three people.
with barter. It's called barter.
It's like riding a barter with an old man.
It seems that the old man also rides.
Here, the popular character Kumon and the unpopular character I compared Hamadera Rose's schedule for a week.
Kumamon first
This is Kumamon. No way. What do you think of this? It's been full for almost a week. two or three It's about as much as you want.
I heard that Mr. Bisai is a little busier than this
That's not true. It's Kumamon. Kumamon brother's
I welcomed you on a school trip. Kumamon-kun.
Is this a spring school trip?
yes. I went on a school trip with Kumamon, and he welcomed me.
After all, Kumamon is making an effort, isn't he? in many places.
Nice to meet you.
Was delighted. It was very popular.
But this time it's the other way around, Hamada Rose- chan, the unpopular character I mentioned earlier. let's take a look at the schedule .
Yes here.
Sad is this.
Please don't give up, sir.
Somehow, every May, there is an invitation to Hamada Rose Calm,
I was kind of busy at that event, but
When it's over and it's June, there's nothing anymore.
That's what I mean.
I was invited to other popular events.
Next, we asked NMB48 to come up with a Namba guild character, which is everyone's base of activity.
First, let's start with Fu-chan.
It's Nantora-kun.
Nantora-kun?
Yes.
The character who fights against the Chidaiji is the one who fights against the Chidaiji?
Yes.
The Chidaiji character, right?
Chidaiji has a two-point angle on its head, and it emits a laughing beam from there.
When this beam is applied, everyone has the courage to slip.
Everyone is having a big laugh.
Why do you have the courage to run backwards?
It's like Ten-chan powder.
It's not Ten-chan powder.
It's Ten-chan powder.
Ten-chan powder has the power to slip.
Courage?
Yes, courage.
And there's another character.
This is Lipoppo.
She's a genius.
She's a genius, this girl.
This is the best NMB48 character.
There's an old lady in Namba.
This is really funny.
The concept of this is really funny.
That's right.
I came up with the name first, and then I drew the picture.
Old ladies often have the image of dumplings.
That's why I drew takoyaki.
The takoyaki on top of the egg is dry.
It's a little bit like Anpanman.
Let's move on.
This is very delicious.
This is delicious.
This is black.
You pulled this from somewhere, didn't you?
No, I didn't.
The setting is also very good.
I often get bitten by crows and cry.
Your head is takoyaki, isn't it?
That's right.
It's takoyaki.
It's a big difference from Namba.
Your head is takoyaki, isn't it?
It's the setting of Namba's grandchild.
It's the same as Toen's grandchild.
The concept is clear and solid.
Do you like the picture?
I like it very much.
It's an otaku-like picture, isn't it?
I was found out.
Which of these three did you like best?
I liked all of them.
I think it's important that it's easy to remember.
I like all of them.
What?
No way.
Really?
I think it would be nice if a good painter could draw this.
Make it a little catchy.
If it goes on like this, it won't be a dog crying.
It's hard to make the angle of the back.
That weird line.
I don't get it.
From now on, we'll be talking about the Yuru character business.
The reason why the Yuru character boom is still going on,
is because it has a great economic effect.
Now, let's take a look at Kumamon's most popular economic effect.
Kumamon, how popular do you think it is?
I think it's pretty popular.
Chichiyo-san, is Kumamon popular?
Kumamon is amazing.
Everyone loves it, from kids to adults.
I love it too.
Have you ever been with Kumamon?
Kumamon and I used to run together at the racetrack the other day.
That's right.
We ran a race together.
I went to the starting line of the Tokyo race, but I said I wouldn't do the honor gambles.
I said I wouldn't do the characters in the industry.
The main character was a pilot like Yashida.
Now that we've talked about it, let's take a look at the sales of the goods.
How much is it?
2.93 billion yen.
This is the amount of goods sold.
And the economic effect is 1 billion yen.
That's the Kumamon of the world.
If the half-body Tigers win, it's about this much. Economic effect of 100 billion yen. No, it's about the same. Just Kumamon. Just Kumamon.
That's what I mean. Kumamon is doing without winning. I'm not winning.
And why did this Kumamon become so popular? Here's the reason.
The reason for the popular foot is royalty-free This is also a difficult word For example, if you put Kumamon in a towel and sell the towel, it will definitely sell. Towels with Kumamon in them, rather than nothing, usually won't open if you make them yourself. However, Kumamon in Kumamoto Prefecture is free
This doesn't require a large amount of usage, which is why local dealers also use it. And everyone added this bang bang bang bang
If you wear it, it will spread again, right? Even with this, it's like losing and gaining.
It's okay to put Kumamon on this shirt. That's right, if you throw back the idea, you'll end up buying money, losing and gaining.
There are examples like this Kumamon that have achieved great success without taking royalties, but usually most municipalities I'm taking a tee. For example, here's a very popular Hikonyan. In the case of N, the executive committee asks the planning company to make it for 1 million yen. 1 million yen
So you placed an order with the planning company to give it to you. So that planning company created this kind of Hikonyan character, right?
It became popular and led to sales, so the sales of goods alone amounted to 900 million yen. It's an investment of 1 million yen. At the time, there weren't enough characters to do that, so everyone didn't think it would become so popular and sell. i think it was
But when I opened the lid, it turned out to be really popular. And with 13.7 billion yen, yes, it's a bit like going to Hikone Castle. It's just that Hiko-nyan is there. If you stop with Tarinema Tokyo Pryder, it will steadily expand. And there is a note about the economic effect of that.
Yes, actually, 258 trillion yen is outrageous. Actually, in addition to this, Hikone City also makes direct profits. Companies are supposed to pay Hikone City 3% of the total sales. For a company, in exchange for using this Hiko Nyan mark, 3% of the sales will be paid. This money that you don't want to pay
Most of them went to Hikone City, which turned out to be a good thing. The sales of this item that I mentioned earlier is 900 million yen.
Yes, it was 3% of that, 27 million yen.
Originally, there were various economic effects of 25.8 billion yen. That's what it is
This is amazing. What kind of stance does Hikone City have?
Do you feel like you don't want to say No, but by releasing something like this, I thought I'd go with Hiko-nyan.
It would be dangerous if I already bought it and created another character like Hiko.
If you're already running in a blur, you're going to spread your hem too much
Actually, it's like three brothers did it, right?
After all, this little old man is an unofficial character, isn't he?
How is your business making money? At first, I was allowed to say hello to that city hall.
I told Hamagasaki City Hall that I wanted to brighten up my hometown and asked if we could work together.
I was told to do it without permission
Reroowa
Local revitalization events are basically no guarantees.
If I had to say which one, I'd have to pay an exhibition fee or a participation fee.
That's why I'm turning the appearances I received to the revitalization event.
Occasionally, I was invited to a private company's year-end party.
it smells weird
Chock this
At times like that, they tell me that they can charge me something.
at times like that
I think it's probably just a few of the popular characters that everyone thinks about
That's a star
I'm already a superstar
However, WILLCOM's commercials have appeared, haven't they?
That's a guarantee
That's something that's included in the commercial fee
I can't say that to everyone, but that's exactly what I'm dying of.
dying?
I'm suddenly tired of the old man's words
What do you think
you let me do it
We're here! Everyone, it's a camp!
What's wrong with you, Ni-chan? You look so fashionable.
I'm proud of myself.
You're proud of yourself?
Yes.
The order given this time is...
Let's strengthen our bond by hitting each other at the campsite
The three teams are all here
The order given this time is...
Let's strengthen our bond by hitting each other at the campsite
The members of the first, second, and third units will go through the campsite
to break the barrier between the seniors and juniors
The order given this time is...
Everyone, don't be like this.
I don't care if Kono-senpai does something.
This time, they will camp for one night and two days.
In the meantime, they will work together.
After work, they will have a hard time.
And this time, they visited the auto camp site surrounded by nature in Tenkawamura, Nara Prefecture.
Tenno-kawa Seishounen Travel Village.
When they go to the camp site, there is...
What is this?
It looks like it's out of control.
There is a bug on it.
The first thing they do together is setting up tents.
I see.
That's what happens, right?
For the time being, when they try to take out all the tools...
Oh, but there's a proper way to do it.
The members try to make it while reading the instructions.
However...
This one.
This one?
Probably.
Rie-chan seems to be not motivated.
Rie-chan?
Be motivated.
Everyone, here you go.
Rie-chan, who doesn't get motivated even after that, is finally a little too high and the level is not enough.
Let's do it for the time being.
Let's do it.
I don't know at all.
It's not easy to make a tent because of the work she's not used to.
No, the black one is the oudest one.
This is the oudest one.
I see.
This is the oudest one.
OK, OK.
Rippy, can you help me?
As expected.
In fact, I lead the making of tents with Lippi, a camper, and leader Likanyan.
Something is coming, something is coming, something is coming.
Is it like this?
It's so funny.
And when the shape of the tent was finally made.
I'm already injured, so everyone does it.
I'm not motivated.
The house is complete.
It's already in shape.
The tent is fixed to the ground and will be completed in a little while.
However...
Finally, the tent is attached to the tarp.
It took about an hour to complete the tent.
Oh, it's good. It's good.
Now that the tent is complete...
I'd like you to vote now.
Vote?
Among the people who worked the hardest on this task,
the one who didn't work the hardest is...
This time, the person who didn't work hard on the joint task will be voted without a name.
The member with the most votes will be given a penalty.
And the first penalty is to cross the bridge.
The member with the most votes will be given a penalty.
Then, Rie-chan said
Everyone was doing it here
I was scared here, so I did it firmly
I see
I did my best to tie it up
Isn't this important?
And they vote for the member they think didn't do their best
The member who received the most votes is...
4 votes
Rika
Rika is a traitor
Rika, did you say something to Rika?
I didn't say anything
Do your best Rika
So Rika will receive the penalty
Why did you choose yourself?
I knew it
I couldn't express myself
I think that's why I chose myself
By the way, why did you vote for Rika?
I was so hungry that I couldn't help
I was hiding behind the tent
It was a little fashionable, so I wore a New York hat
I was like, I'm in a good mood
I could see that I was bored on the way
I think my juniors told me that too
And in order to receive the penalty, Rii-chan moved to the fishing bridge
Ah
I'm scared
Ah, I'm scared
They came to Tanize's fishing bridge which is 297m long and 54m high
You can see the bottom of the bridge through the wire and it's full of thrill
They must have made this bridge randomly
While complaining, they set off
Eh? I'm scared
Isn't it dangerous? I'm scared
It's shaking a lot
It's scary
It's shaking a lot
Then, from the front
It's shaking a lot
I'm going to do it normally
Even though I'm so scared
I'm going to play in the river
I'm going to have fun
Isn't it amazing?
It's a goal
Miihi takes about 10 minutes to reach the goal
I'm going to do my best
I would like to make it as a revenge for the knight
And the next work is
What is this?
It is a roll
What is this?
It is a roll
I want to do it
The second work is to roll
And cooking with that roll
They bring the roll and start to roll
Rippy and Riichan can't roll well because of the heavy ono
But Riika-nyan is...
Really? No way!
And the other two can roll normally, and the roll is fixed
Next week, Honne is going to have a hard time making a meal.
In addition, she will try her luck at the shrine at night.
Rika-nyan, you are amazing.
I love camping.
It was so much fun.
There is no man who can do that.
I was surprised.
How was it?
It was the best.
I want to do it again.
It was so much fun.
I want you to do it again.
This week, we will decide who was good and who was bad.
It is a penalty game.
Who is good this week?
Mao-kyun!
You did it!
Thank you very much.
Thank you for the meal.
The picture was very good.
And this week,
Bakako-san is...
And this week,
Bakako-san is...
Thank you very much.
As I thought, the hamburger is...
It's funny.
I thought it was Kashiko-san.
Today, to this little lady,
I'd like to introduce you to Yuru-character's 〇〇.
Yuru-character's 〇〇
Then, Rippopo.
Yes.
Today, to this little lady,
I'd like you to teach me 〇〇 character's 〇〇 cute movement.
Master it.
Please.
Yes.
Can you wear it?
Are you okay?
I'm okay.
This is the heavier one.
Yes.
Can you do it?
Yes.
How is it, Rippopo-chan? It's heavy, isn't it?
It's heavy.
It's heavier, isn't it?
Yes.
Please teach me 〇〇 character's 〇〇 cute movement.
Let's do it.
If you do this, Chibiko will be happy.
Let's do it.
This is how 〇〇 characters do their best.