AISubs v3
AKB48's 15th Anniversary
We, AKB48, have been in Akihabara for 15 years now.
We will continue to challenge ourselves to be the AKB48 we have never been before.
Collaboration with various companies is one of the challenges for AKB48's 15th Anniversary.
AKB48 will collaborate with various professional singers and make original goods.
As the first part of the 12-month collaboration project, I, Seina Fukuoka, will visit professional singers.
Today, I went to Ikenohata Ginkawa, located in Ikenohata, Taito Ward.
This is a shop that sells many leather goods.
Inside the shop, you can find leather goods that you can only see.
This is a shop that sells many leather goods.
It's fashionable.
There are wallets, bags and even shoes.
This is what I'm looking for.
There are so many.
There are so many kinds.
One of the brands that Ikenohata Ginkawa store deals with is Komono, which has a concept of simplifying your life.
It is a brand with a feature of simple products that omit useless things.
It's cute.
It's really small.
It's really big.
It's really small.
Hello.
It's really small.
What is this?
This is a wallet that contains all the smallest cards, coins and bills at the store.
This is a wallet.
This is a wallet that is smaller than a card.
Is this also a wallet?
This is called a neck wallet.
This is a wallet that hangs from the neck.
How old do people buy this?
There are many male customers at our store, but there are more and more young women buying this brand.
That's right.
Because everyone has a small bag.
That's right.
As you said, many people are looking for a wallet that fits in a small bag because the bag is small.
It looks easy to use.
Thank you.
This time, KOMONO and AKB48 will do a collaboration.
So, let's visit the workshop that makes this wallet.
Hello.
Hello. What are you working on now?
I'm preparing a machine to make this wallet.
Mr. Inoue, who is making this wallet, is a craftsman with 20 years of experience in making things.
Wallets are made one by one by hand.
I took a little tour of the work.
Cut the thread.
What is that in your hand?
This is a tool to burn off the thread by transmitting heat.
Burn it off?
Yes.
I see.
There are a lot of parts.
Now I'm going to attach the stopper to this wallet.
Wow, is there a difference in the parts?
There's a male and a female.
The head and the bottom of the hook.
How long have you been making this wallet?
I've been making this wallet for about 20 years.
Wow.
I'm turning 20 this year.
You've been doing this since before you were born?
That's amazing.
It's your 15th anniversary as an AKB member.
It's amazing that you're still doing one thing.
That's right.
Why did you decide to start this job?
My family has been doing this for a long time, so I wanted to try it myself.
Did you like to do detailed work?
Yes, I basically liked to make things.
Did you make something when you were a kid?
I used to make chairs when I was a kid.
That's amazing.
What are you trying to do?
I want people who buy what they want to feel the same way I do.
If I want something clean and neat, I want to make it myself and have my customers like it.
Do you love this wallet?
Yes, I do.
That's great.
Ono, the representative of KOMO, who designed the goods this time, and Ono, who usually wears AKB48 costumes.
I talked to Shinobu Kayano of Osare Company.
Why did you decide to collaborate with AKB48 this time?
Our brand was originally a men's brand, and there were many products like that.
The other day, we launched a next-generation style for unisex people, and we thought it would be nice to collaborate with AKB48.
Why did you choose this design?
First of all, it's cute to have it as it is in the design.
AKB48's goods are all over the place.
This time, it's the 15th anniversary of AKB48, so there's a brand logo and a 15th anniversary logo in the design.
When I was told that it was cute, my friends and acquaintances asked me if it was AKB's goods.
So I thought, is AKB's 15th anniversary?
I thought it would be nice to make an opportunity to be an idol group for 15 years.
So I designed it like that.
I thought it would be nice to make an opportunity to be an idol group for 15 years.
I was surprised that the gold color came out so well.
It was hard.
The person who sculpted it made half of it.
I was worried about it, but he did it.
This line is the thinnest line I've ever seen.
I was impressed that it was really wonderful.
Thank you very much.
I liked it more after hearing the story.
Please register by all means.
We asked the two professionals of making things about what they are trying to do at work.
When you make something, you need to meet the needs of the customers.
How do you make it unique? How do you make it like Ikenohata?
First of all, we want to make things that we want to have and want people to have.
We want to make things that we like and want people to like.
That's what we want to do.
A long time ago, Mr. Akimoto told me that
if the creator doesn't sweat as much as he can,
people won't shed tears.
And that's true.
So, I think it's a good thing to do things in moderation.
But I don't think it's good to hurt people's feelings.
So, as he always said with passion,
you have to learn what you don't know and what you should love.
In my case, I don't have a lot of power on my own.
So, I get help from a lot of people.
And through my work, I can spread my charm to the world.
I think it's important to let the world know that.
I think it's fun to be able to share joy and happiness.
I think that's very important.
Wow, that's amazing.
These two items are a collaboration with Komono.
The Compact Wallet is smaller than a card.
It's a perfect item for a second wallet that fits in with the cashless era.
When you open it, you can see the original design engraved on the inside.
The Neck Wallet is a compact wallet that you can hang from your neck.
It's very convenient to carry around when you go shopping or take a walk.
It has a different design than the Compact Wallet.
AKB48 and Komono's collaboration goods are full of professional skills and thoughts.
I hope you'll try it out for yourself.