AISubs v3.5
Yuru Characters Grand Prix
Yuru Characters Grand Prix is held once a year in Japan.
The momentary boom has passed.
Yuru Characters participants were depressed at half of their peak.
Yuru Characters participants are happy.
Yuru Characters used to be popular as a trump card of regional activism.
However, surviving is more difficult than you think.
But this character is an exception.
Kumamoto, which was born in this world to promote Kumamoto...
- Thank you for coming. - Thank you for coming.
As the champion of the 2011 Grand Prix, Yuru Characters' "Living Legend".
- Good morning! - Good morning!
When they appeared, the atmosphere of the venue changed.
People are coming.
Yuru Characters are coming, too.
Yuru Characters is like a god of Yuru Characters.
The atmosphere of Yuru Characters has changed.
I want to be like Yuru Characters.
It's not easy for an adolescent.
Even an adult can't do it.
You can't do it, can you?
Yahoo! Everyone, let's go home!
From a stage that is more than one meter high,
she flies down with ease.
An excellent physical ability.
And a service spirit that does not allow compromise.
Yes!
Hmm? What's wrong, Momo?
Kumamon, Kumamon, what's wrong, what's wrong?
Kumamon, what's wrong?
Yeah, you guys?
You're not energetic at all!
Yeah, no good!
Then I want you to say hello more energetically!
Well, everyone, hello!
Hello!
We came from Kumamoto Prefecture!
Kumamoto Surprise!
Kumamon Team Captain's...
Kumamon!
Super local public official, Kumamon.
He was given the title of "Kumamoto Prefecture Sales Director".
His presence surpasses that of casual characters.
In a character exchange survey,
he was ranked first in honor of his popularity.
He was named for the first time in the electric manga series of a major publisher,
except for one person.
With a heart.
With an ambition.
I think I can call him "person".
Nine years since his birth.
His annual sales of related products are 1.4 billion yen.
He continues to bring enormous economic benefits to Kumamoto.
I think he's one of the most talented people in the prefecture.
Isn't he someone you can boast about?
I think he's one of the symbols of Kumamoto now.
His charm goes beyond borders.
He carries a symbol with him.
A symbol of generosity, openness and love.
Three years ago, a huge earthquake struck Kumamoto.
Before returning home, he lost sight of his own role.
I thought Kumamon couldn't do it anymore.
A new public servant joins the team.
Will he be able to keep up with Kumamon's style?
Kumamon betrays his expectations in a good way.
He wants to exceed his expectations even a little.
Why is he loved?
Kumamon and his friends are closely connected.
Kumamon and His Friends
Kumamoto Prefecture, Kumamoto City, where Kumamon lives and works.
When you walk in the city, you always come across Kumamon.
Kumamon is everywhere.
In the middle of the city, there is Kumamon's home.
Kumamon Square
Its name is Kumamon Square.
It's full of people every day.
Surprisingly, almost half of the customers are tourists from overseas.
Why are they so obsessed with Kumamon?
They are obsessed with Kumamon all day long.
Kumamon was a star from the moment he appeared.
Even when getting off the elevator, he gently escorts the baby in the baby car, keeping his eyes closed.
Yay!
Good morning!
Yay!
What he cherishes most is meeting in person.
Even if it's his turn to wait, he never ignores people in front of him.
After 50 meters of walking and almost 5 minutes of dancing, they finally arrive at the stage.
Thank you for waiting! Hello!
Let's start with one song! Everyone, let's go with the rhythm and raise the tension!
OK!
One, two! One, two! Yes, that's good!
OK!
Yes, one, two! One, two! There's no dance like that!
Yes, there's no dance like that!
It's different, right? Why do you do it little by little?
The stage is almost ad-lib.
They raise the tension with the breath of bad luck and attendance.
Music, start!
Let's go!
One, two! One, two!
There are 500,000 tourists who visit Kumamon Square every year.
In just five years since it was built, it has become a tourist attraction of the city of Kushi.
Kumamon Square!
A total of 11 places will be launched on this day, both inside and outside of the prefecture.
What was impressive was the way they looked at each other and touched each other.
For a metabo-type like him, this attitude is not easy at all.
I'll have you drink some hot water. You've warmed up, haven't you?
Then let's hug Kumamoto and warm up our bodies, shall we?
The last scene of the day is the gymnasium in Kumamoto city.
It's a tough schedule, isn't it?
I'm fine.
Aren't you tired?
Not at all. I'm very energetic.
But even for Kumamoto, it was a tough schedule.
Even so, their service spirit was strong.
Do you know this line?
What is it?
One, two...
The mission is to cheer for the local professional basketball team.
At times like this, it's important for a relaxed character like him to stay where he's supposed to be.
But he's different.
He left his place and melted into the audience.
No matter how popular you are, you won't change.
Kumamoto has its own style.
It was time for him to complete his mission and leave the venue.
As long as time allowed, Kumamon stayed by the girl's side as she talked to her.
Thank you.
Thank you for your hard work.
Well, I'll say goodbye now.
I'm sorry.
Two months of close contact.
I felt something while I was looking at the lens.
He always tries to do more than what is given to him.
It was thought that his appearance was beyond his character.
But on this day, Kumamon had to face an unexpected trial.
The venue was Kumamoto's reconstruction support concert.
Kumamon was going to play the cymbal as a member of the orchestra.
I'm hungry.
I think it's good.
Where did you study?
Oh, I can't speak.
I'm sorry.
He can't speak.
Let's do one more.
I'm sorry.
It's okay.
You did a good job.
With the result of practice, all that's left is to wait for the actual performance.
But the situation changed with a word from the conductor.
Can you play that tempo faster?
What should we do? We haven't practiced this.
Are you going to do it now?
One, two.
In a hurry, he decided to play the tempo faster.
The song is a little slow.
But he hasn't practiced at all and his arms are short, so it doesn't work out.
I'm sorry.
It's difficult.
At this rate, the reconstruction concert will be ruined.
However, no matter how reckless he is, Kumamon will not run away.
There is a style that was inherited from a certain boss.
I tell the staff to break the plates.
Breaking the plates means that people who wash a lot of plates can break them.
Well, I'll take responsibility for it.
Even if I try to do something good and the plates break, this is forgiven.
I wonder if Kumamon became that symbol.
A fearless spirit of challenge, not afraid of failure and failure.
Kumamon is enjoying that attitude.
Do you know...
...that Kumamon has reliable teammates?
Kumamon Group consists of 10 members.
It is a well-known team that is close to the site.
Kumamon supports all activities of Kumamon, such as scheduling adjustments.
- Boss, did you take it? - No, I didn't.
When I'm not working, I sometimes sit down and work.
Kumamon is said to be the only non-governmental character.
This is because of the wide range of related goods.
The number of related goods that have been born so far is 28,000.
Sales amount to about 5 billion yen.
But in fact, no matter how much it sells, Kumamon's income is zero.
The reason is that Kumamon is established so that Kumamon can be used for free if it leads to Kumamoto's progress in using Kumamon products.
In character business, it is a very unusual decision.
As a result, talented companies will be easier to work with and Kumamon will be overflowing on the streets.
In addition...
In China, Kumamon's image is very popular.
My daughter also likes it very much.
In recent years, offers from overseas have also increased rapidly.
Collaborations with top companies representing their countries are taking shape one after another.
With these brands, not only Kumamon, but also Kumamoto Prefecture's image has improved.
The exchange rate of processed goods has increased significantly, and Kumamoto Prefecture has become an indispensable presence for Kumamon.
However, this world is not so sweet that it becomes a hot topic just for Kumamon's presence.
The shadow of the counterattack was Kumamon and his friends' unwavering friendship.
Kumamon and his friends' friendship has become a hot topic not only in Kumamoto Prefecture, but also in the world.
We value stories very much.
We want to spread a lot of information that people want to tell on social media.
It's not just a collaboration.
We value how much information we can spread.
For example, a collaboration with a popular cosmetics manufacturer in France.
We saw Kumamon and his friends' detailed strategy.
Kumamon and his friends' friendship has become a hot topic not only in Kumamoto Prefecture, but also in the world.
The first person Kumamon came across at an event was a manufacturer's founder.
Kumamon and his friends' friendship has become a hot topic not only in Kumamoto Prefecture, but also in the world.
I want you to make a collaboration product with Kumamon.
Oh, it's an honor!
But it's an honor for us!
Kumamon made a collaboration product with Kumamon.
He showed part of it in front of the camera.
What we value is whether or not there is a story that we want to tell someone.
This is perfect for Twitter.
Kumamon will take care of everything.
A few hours later, the information was spread on social media as intended.
But once upon a time, Kumamon and his companions were treated like amateur groups and suffered.
Ten years ago, in spring 2009, Kumamoto Prefecture was facing an unprecedented difficulty.
Two years later, the Kyushu Shinkansen opened its front lines and connected Kumamoto to Kagoshima.
But at the time, Kumamoto had a proud name such as "Aso-san", but its attention level was third lowest in Kyushu.
At this rate, Kumamoto would be taken over. An anonymous team consisting of a governor and a governor- general was formed and Chikako Miyao was appointed as chief.
We were really desperate. We all tried our best. We couldn't fail.
The two creators asked for help.
Even if we say "tourism, tourism" and wave a flag, people don't seem to move much.
"Stop with this finger" is called by some powerful sympathy of people and there is a finger pointing at people.
In fact, Kagoshima, Gunma, Tottori and Kumamoto are the only four prefectures in Japan where you can read animals' names.
Among them, Kumamoto Prefecture is the only prefecture where you can read animals' names.
Kumamoto Prefecture is the only one.
This is how Kumamon was born.
Miyao decided to take unprecedented PR strategy in Kumamoto Prefecture.
She exposed Kumamon in Osaka, the starting point of Shinkansen, and measured its progress on social media.
It was a very rare time for local governments to use social media to promote something.
I was very worried about what I should do if it didn't go well.
Mr. Isoda, who was entrusted with the site in Osaka, had only anxiety.
It was definitely a group of amateurs.
Well, I think Kumamon himself didn't know what to do for the first time in the city, but we didn't know either.
When children are playing, they approach it, but after all, Kumamon is quite big, so it's like children are crying and running away.
Even so, Kumamon continued to send out on social media.
Gradually, the word of mouth began to spread.
But there were only a few thousand followers on Twitter.
It was far from a boom.
Don't use taxes on bears you don't know.
The voice of criticism rose in the local area.
It's a government, but what the hell are you doing?
You're just doing that kind of thing and using taxes for nothing.
Is Kumamon okay?
As the front line opening was approaching, anxiety only grew.
But the team had a feeling.
A passionate desire to let people know about Kumamon.
A passionate desire to let more people know about Kumamon.
I'm going to do whatever I can.
He hit it out of his hand.
Kumamon of Kumamoto Prefecture, who was on a business trip to Osaka,
has not been contacted since the last weekend's event appearance.
An emergency meeting of lies by the governor who said that Kumamon disappeared.
It's like a half-joke that probably hasn't been done by the government before,
but it's also possible that it's a joke.
But if the governor says it's okay to break the plate,
then let's do it with a bad attitude.
A big mouth with a burning resolve.
But his posture gathered support.
Please!
Okay!
Osaka's specialty, a new comedy.
Kumamon, it's too long!
And a pro race.
Kumamon continued to challenge without fear of breaking the plate.
Can you break it? Okay!
Because of Osaka's big mouth,
Kumamon was accepted and polished.
I think the government has been promoting Kumamon
in a more commercial way so that it doesn't cause any complaints.
But I think everyone was doing it
believing that it would be a plus for Kumamoto.
2011 Kyushu Shinkansen all trains opened.
Since Kumamon started activities in Kansai, it has achieved advertising effect of 64 million yen in just seven months.
It was equivalent to eight times of budget.
But, six years after birth, pure wind full of steps stop.
In 2016, Kumamon itself, with a maximum temperature of 7 degrees Celsius, continued to build Kumamon.
Many buildings collapsed and many people lost their lives in evacuation centers.
As I saw many people suffering in evacuation centers, I realized that Kumamon can do anything.
Can Kumamon continue his activities in the future?
Kumamon self-restrained from all activities.
I was worried about Kumamon. I really want to help everyone, but I didn't know if it was appropriate for me to go out.
But, a few days after the earthquake, something unexpected happened.
A letter that worried about Kumamon began to arrive.
At first, I was really grateful for letters that worried about Kumamon, such as "Is Kumamon okay?" or "Is he not injured?"
But, as the day went by, letters asking for Kumamon's activities, such as "Please cheer up everyone" or "Come to my house" increased.
I was very careful, but I decided to go see the children.
On May 5, I decided to resume Kumamon's activities for the first time on Children's Day.
But, in the disaster area, preoccupations continued.
Confidence!
How can we welcome those who are being cornered in the evacuation center?
Should we hurt their wounded hearts even more?
They were filled with anxiety.
Three weeks after the earthquake, we visited a nursery that had become an evacuation center.
It's cute, isn't it?
Thank you!
Let's go! Help me!
There were people waiting for Kumano.
Kumamon realized his own role.
For three years since that day, Kumamon has continued his activities in the disaster area.
This day is a reconstruction concert in Mashiki Town, where hypothesis housing still remains.
(laughter and applause)
He's always there for you.
That's Kumamon.
Thank you for watching.
Thank you very much.
When children on the train come to Kumamon, they are very happy and wave their hands.
It's fun to be in charge of Kumamon train.
We can understand that Kumamon is doing its best and challenging forward.
I think that Kumamon is becoming a source of challenge for new things.
This is Kumamon Power, isn't it?
Sales of related products are 5 billion yen in total.
Kumamoto Prefecture Sales Director Kumamon will stir up the audience wherever he goes.
However, he had a troubled problem.
The members who supported him achieved success one after another and graduated from teams one after another.
Although they were always public servants, their job was to support future activities and train people.
Hello.
Thank you for coming.
It's bigger and bigger than I expected.
Yes.
When he grabbed the key, he saw a newcomer.
This is the entrance.
Shou Numajiri, 35 years old.
He moved to Kumamoto, where his wife's hometown is, on his wedding day.
He has been a member of the team for six months.
He still doesn't know where he is.
Kumamon called out to Shou Numajiri.
Yes, three or four times.
I'm fine now.
Shou Numajiri had his first big job.
It was a collaboration with Ote Point Card.
It was a great opportunity to appeal Kumamoto to 67 million users around the country.
What do you think of me?
Boss?
Thank you.
To make this collaboration a success, Numajiri was planning an event.
People are amazing.
This is my first time in Shibuya.
At a rental video store in Shibuya, Tokyo, a card issuance event will be held.
This will appear from the station, right? You take it out and go to the store?
However, at a meeting with a card company, sweetness will be felt.
Before the event starts at 11 o'clock, there will be a lottery.
You cross the scramble cross store, walk from there and go inside the store.
I think it will be a panic.
It is safer for customers to stand in it and wait.
I see.
Numajiri has been working at a workplace where realism is the most demanded in financial institutions.
Yes, please.
He himself felt that there was a lack of persistence to get through it.
Is this OK?
I like this pose.
Even at the photo shoot that day, Numajiri said "OK" easily.
OK.
Huh? Huh?
Feet. Feet?
Let's do it one more time.
Kumamon asks for a retake many, many times as if to make you notice something.
If you do it like this, you'll be able to run well.
OK.
One more time.
I'll do it.
If you do it like this...
Let's do it one more time.
OK.
Wasn't it good just now?
I can see you well now.
OK, OK, OK.
One month later...
The day of the card issuance event in Shibuya...
Nice to meet you, Kumamon.
Some of you may not have met Kumamon in Tokyo,
so I'll show you Kumamon's skills.
Yes, you're good at it, right?
I'm not slapping you.
This is the only thing you should be careful of.
Don't say things like "scramble intersection."
Don't say it.
As Kumamon braked into the crowd, he had something to say.
The event was a success.
This way, this way, this way!
He's so cute!
However, you can barely see Kumamon from the people walking on the street.
My teeth are itchy, you know.
The crowd kept moving.
If we can touch each other, we can touch each other.
But it's already too late.
The event in Shibuya didn't stop at simply promoting cards.
What has Kumamon cherished so much?
The chance of recovery has come.
A card issuing event in Kumamoto.
Numajiri was making a challenging plan.
First of all, Kumamon suddenly appears in the city and enters a shop.
There, he meets people he met for the first time.
Suddenly, people began to gather.
Hello.
How was it?
It was good.
It's an honor.
This is it.
You couldn't do it in Shibuya.
No, thank you.
Numajiri was preparing a further production.
He jumps out of the shop and walks around the shopping street.
He doesn't even look back.
Good evening, everyone. I'm Kumamon.
Good evening.
Since he became popular, the city has been excited about his surprise, which was rare in Kumamoto.
I had the idea of working under certain rules,
but he betrayed those expectations in a good way.
He said he would exceed expectations even by a little.
Kumamon's back...
I'd like to chase him.
You did it, Kumamon!
That's my Kumamon!
I'll make money economically.
I'm proud of him and I'm proud of you all.
I'll give him dreams of safety and security.
He's a wonderful human being... human being? He's a bear.
Kumamon is a bear.
I'll keep trying to meet you all and make you smile.
Hey! Hey! Hey!
That's what I'm saying!