AISubs v3.5
Together with Nogizaka46, let's learn about national products and domestic products!
The food we consume in our country is produced in this country as much as possible.
We call it "national products and domestic products".
The current food supply rate in Japan is 38% calorie-based.
It depends on import about 60%.
If there are fewer fields and fields in Japan, and if import from overseas is restricted due to disasters,
we may lose what we eat.
In this program, members of Nogizaka46, who support J.A. Group's national products and domestic products, will report on
how domestic ingredients are made and where they are made.
In October and November, we will hold a campaign to win luxurious products by going to J.A. direct sales offices all over the country.
For more details, please watch the program until the end!
I'm Sato Rika of Nogizaka46.
I'm Matsuomi E.
This time, we are here to do Matsuyama in Ehime Prefecture.
Yay! It's our first time in Shikoku.
It's our first time for both of us.
I'm happy. Thank you very much.
Today's theme is J.A. direct sales offices.
This city has J.A. direct sales offices where you can get local fresh vegetables and fruits.
I've never been to a direct sales office.
Me neither.
It's our first time.
We will report on such popular spots on GoPro.
Yay!
Can you see it?
It's amazing.
We will go and find out popular secrets.
Let's go.
Matsuyama City is the largest city in Shikoku Region.
It is located in the middle of Ehime Prefecture.
It is warm and rainy for a year.
We have arrived at J.A. direct sales offices!
Ta-dah!
Wow, it's huge!
It is, isn't it?
I was surprised.
This is the J.A. direct sales office in the center of J.A. Ehime, Ohisamaichi.
Since its opening in 2003, it has expanded its sales every year and is one of the top-class sales offices in J.A. direct sales offices with about 1,700 stores nationwide.
Wow, it's amazing!
It's wide and there are a lot of fruits.
We asked the store manager, Mr. Hiraoka.
Can I ask you about the characteristics of this store?
Yes, this is an agricultural product direct sale office called Ohisamaichi, which is run by J.A.
Wow!
What do you sell here?
We sell vegetables and fruits made by farmers.
Do you sell a lot of local products from Ehime?
Basically, we sell a lot of local products in Ehime.
However, depending on the season and things like that, we may not be able to sell all of them.
So, we sell only a part of those products, but most of them are local products.
Wow!
That's amazing!
That's a lot!
How many people and what kind of goods do you sell?
The number of members who registered for Ohisamaichi is now more than 1,300.
That's a lot of people!
We sell more than 7,000 kinds of goods.
7,000!
That's a lot!
Even the entrance is full of things you've never seen before.
I was surprised.
What is so attractive about J.A. direct sales offices?
What makes J.A. direct sales offices different from other supermarkets is that they don't have to go through a market.
The fresh produce produced by farmers can be lined up very quickly.
The market is the best place for direct sales.
And since it is a farm produce direct sale,
the name of the farmer who is shipping the product is on the product.
So, people choose the name of the product and say,
I bought delicious vegetables before and it was delicious, so I will buy the same thing again.
Such enjoyment is also one of the charms of direct sales.
It's nice.
There is a sense of security.
Then, let's go and see the store.
Yes, let's go.
Wow, there are a lot of tomatoes.
They are big.
There are so many kinds of tomatoes.
It's amazing.
Good tomatoes.
The shape is not bad, either.
It's true.
There are long and thin ones like super big ones.
There are various kinds of tomatoes.
Since there are many shippers, they produce various kinds of tomatoes.
So, there are more kinds of tomatoes than general products.
This is one of the charms of direct sales.
Various kinds of tomatoes are collected.
Yes, various kinds.
The shape is also different.
As you can see, even with the same product,
there are surprisingly abundant varieties of direct sales.
Direct sales offices of about 1,700 stores around the country
are developing a lineup utilizing the characteristics of each area.
For example, in the direct sales offices operated by JA Kinan in Wakayama Prefecture,
from mid-September to mid-January,
various varieties of ripe oranges are available.
There are up to 13 kinds of oranges.
In Yottekepopola, a direct sales office operated by JA Sakuranbo Higashine in Yamagata Prefecture,
from early June to early July, when sakuranbo is in season,
various kinds of sakuranbo are sold in abundance.
There are about 20 kinds of sakuranbo, mainly sugar- based, in stores from time to time.
I just got it.
We met a producer who imports fresh vegetables every day.
It's delicious, isn't it, Natsu? I love it.
Hello!
Wow!
It's huge!
Yes, it's long.
Can I touch it?
Yes, you can.
Wow, it's huge!
It's twice the size of your face, Miyu-chan.
It's huge!
Wow!
What time do you harvest it?
We harvested it from 6 a.m. today.
Wow! It's early in the morning!
It is.
Wow!
It's freshly picked vegetables.
Yes, freshly picked vegetables.
It's fresh.
Yes, it is.
Shigenobu lives in Matsuyama City.
His work starts at 6 a.m. before dawn.
He is harvesting Matsuyama long eggplant for shipping to the sunset location.
He cleans the harvested vegetables and prepares for shipment immediately.
Shigenobu is also in charge of packing and heating.
Today, children are helping as well.
Of course, Shigenobu is also in charge of shipping to the sunset location.
Freshly picked vegetables are lined up in the store a few hours before shipping.
That's why it's so fresh.
Freshly picked vegetables are shipped like this.
Two people from Nogizaka are also helping.
Many people are helping.
Miyu-chan, you line up so beautifully.
Can you let me work for you?
Please make customers stand out.
Everyone, buy it! Buy it! Buy it!
Doesn't it look delicious?
It looks delicious!
Do you have a chance to communicate with consumers?
Sometimes, when we come to the store, we can talk to them.
Oh, I see.
It's warm.
You can talk to them, too.
While shopping, we asked customers about the charm of J.A. direct sale stores.
Oh, I see.
Fresh vegetables are lined up.
After seeing this kind of pop, I know what kind of people are making it.
As a buyer, I am very grateful.
I'm relieved.
There are a lot of pops.
That's right. There are so many.
There is a mascot.
It's a mascot that everyone loves.
There is a grape, too.
It looks delicious.
All the grains are big.
Is it all grapes in this row?
Yes, it's all grapes in this row.
Shine mascots are very popular and are selling well in stores.
From now on, if you say "ehime", it's "kankitsu".
This corner is all kankitsu.
Oh, is that so?
It changes every season.
That's right. Oranges and so on.
Sometimes it turns orange.
There are so many colors.
Miyu-chan!
How did you like J.A. direct sale store today?
There were so many things that I could stay for hours.
It was fun.
The producers, the store manager, the customers, and everyone who communicated with me were very warm.
I thought it was a good place.
That's right. There are only good people.
J.A. direct sale store is a wonderful place where you can find local vegetables and fruits.
We learned a lot today.
It was fun.
J.A. group will hold a campaign for a total of 14,100 people for agricultural products, processed goods, and 3,000 yen worth of agricultural products reserved for 47 areas in Tohoku Prefecture by going to J.A. direct sale store from October 1st to November 30th.
In addition, you can choose the products you want from rice, meat, and fruits that each area is confident in.
How to participate is simple!
Just read the two-dimensional code on the poster displayed at the JA direct sales office and fill in three stamps and apply!
There are about 1700 stores in Japan, so please look for stores near you on the site!
Wow, there are so many in Tokyo! I'd love to go!
Please look for JA direct sales offices near you!
For a detailed product line-up and how to participate in the campaign,
please search for "minori no aki" and "japan-made JA direct sales office campaign" on the campaign site!
I'd like to go there in private!
Today's first stop is me!
Right!
We are also very excited about JA direct sales office! Please come and visit us!
Next time...
Two people report a restaurant next to a sunny location!
As an information distribution base for restaurants, we will open a JA direct sales office!
Please be sure to watch the next episode!